网站优化者也就是我们所说的SEOER。作为SEOER不用定要会做网页，懂得很深的设想技巧，但是SEOER必备的要执照以下的十大根基才能。
The website optimization also is what we call the SEOER. As SEOER doesn't have to do web page, know deep design technology, but SEOER necessary to license the following 10 basic ability.
一、熟习网页代码(Familiar with web page code)
搜刮引擎蜘蛛是间接匍匐网页代码来猎取信息的，以是你需要有一双和搜刮引擎一样的眼睛，能明白的识别网页html代码(希奇是Title、Meta、Header、Body、Text、Alt、Tag)、CSS代码，熟习JS、框架的使用，控制W3C尺度。
Search engine spiders crawl is directly web page code to get information, so you need to have a pair of and search engines like eyes, can clear recognition web HTML code (especially the Title and Meta, Header, Body, Text, Alt, Tag), CSS code, familiar with JS, frame, the application of master the W3C standards.
二、熟习网站架构(Familiar with the website structure)
这是看起来很庞杂而且很需要时光，包括网站域名、效力器(或空间)、页面技巧、网站扶植、网站功效、挨次开辟和数据库，但我们其实不需要很精晓，但最少要对Apache/IIS效力器有充实的认识，晓得若何静态化，若何对搜刮引擎bot举行测试。
This is looks very complex and very need time, including website domain name, server (or space), page technology, web design, web function, program development and database, but we do not need to very proficient in, but at least to Apache/IIS server are fully understand, know how to static, how to search engine bot testing.
三、优良的说话机关才能(Good language ability of organization)
这是目下现今SEO界遍及认为最首要的要素之一。外链扶植的方式很多：提交付费与收费目次网站(如：Yahoo Directory;DMOZ)、链接交流、付费链接等等。不论你的网站是锁定百度或是Google，外链扶植都是至关首要的。那末在这些过程中你会应用很多的说话，很多目次都是野生收录的，很多交流链接都是要用笔墨来机关与交流者不异的，假如你的说话机关得很别扭，那末胜利的概率当让小了。再说页面内容强化(Content Mapping)，将网站内容与对应的要害字做最得当的融会(如长尾要害字的使用)是异常首要的步调，那末这个“最得当的融会”和说话机关才能是密不行分的。同时，撰写优良的软文，也需要优良的说话机关才能，如许写出来的软文才能猎取更多更优良的外链。
This is now SEO sector generally think that one of the most important factors. The construction of the chain many methods: submit pay and free Directory sites (such as: Yahoo Directory; DMOZ), link exchange, paid links, and so on. Regardless of your website is locking 百度 or Google, the chain construction are all very important. So in the process you will use a lot of language, many directories are artificial included, the lot of exchange links with the writing is to come to the organization and the exchange of communication, and if your language organization very at odds, then the probability of success when let small. Besides the page Content improved (Content Mapping), will be the site of the corresponding contents and key words do the most appropriate fusion (such as the long tail of the key word use) is a very important step, then this "the most appropriate fusion" and language ability of organization is inseparable. At the same time, write excellent soft wen, also need good language ability of organization, so write out the soft wen to get more better quality of the chain.
四、社会心理学与工程学(Social psychology and engineering)
社会心理学能够广义到搜刮心理学，在遴选要害词的时辰，在应用百度指数等对象的同时， 应当思考要害字的难度(Keyword Difficulty)、要害字属性(流量与转换率干系)、到搜索心理研讨都有。比如，当用户在搜刮“谋划书”的时辰，他们其实不是很笼统的去搜刮谋划书这三个字，
品牌网站公司，能够或许是“若何写告白谋划书”等，以是认识搜刮人群的搜刮习气和搜刮心理是相称首要的。
Social psychology can narrow sense to search psychology, in choosing key, in the use of 百度 index and tools at the same time, should consider the Difficulty of the key word (Keyword Difficulty), key attributes (flow and conversion relations), to search for psychological research. For example, when a user in the search "planning the book," they are not very general to search planning books these three words, could be "how to write advertising planning book", etc, so get the search habits and search search psychological is quite important.
社会工程学首要表目下现今外链扶植和UEO上，在与大网站交流友链的时辰，有须要对网站卖力人做须要的认识，汇集相干材料，以便攀谈后便可促进一个外链。社会心理学与工程学同时效力于SEO和UEO，只需二者有效地连系起来才是真正的SEO，才能进步用户黏度，在进步流量的同时沉淀流量。
Social engineering mainly outside the construction and UEO chain, with large web sites in a chain of exchange, it is necessary to do the necessary understanding of website, collect relative material, so that after talking to a chain can be outside. Social psychology and engineering and service in SEO and UEO, only two effectively combined is the real SEO, can enhance the user viscosity, in improving the flow of traffic and precipitation.
五、数据剖析计较与整合才能(Data analysis and integration of ability)
做SEO，必定会对网站有个团体的剖析，就犹如大夫给病人看病一样，老是要颠末视察、剖析终极决意若何制定SEO计划，若何处置要害字排名下落、首页降权、收录增加等题目。
Do SEO, would be certain to have a whole site analysis, as the doctor to see patients, should always through the observation, the analysis finally decided to how to SEO scheme worked, how to solve the key word lower rankings, homepage drop right, included reducing.
我在方才应用新浪围脖的时辰才本身悟出一个究竟：做SEO和网站推行必需会计较，会数据剖析。在SEO实行前后都必需对网站数据有个很详尽的剖析，包括：搜刮引擎要害字比率、访客数、自力访客数、访客来历、百度指数中要害字数据、SEO每个阶段的搜刮转化率等。颠末搜刮引擎中要害字的转化率、均匀逗留时光等信息剖析要害字可否拔取准确，和SEO后的效果。
I just use sina collar to realize their a fact: do SEO and website promotion will be calculated, would data analysis. SEO execution in both before and after data of the website must have a very detailed analysis, including: search engine keyword ratio, the number of visitors, independent visitors number, visitors source, 百度 keyword index data, SEO every stage of the search conversion rate, etc. Through the search engine keyword conversion, the average time for the information such as the key word select correct is analyzed, and the results after SEO.
六、理论与立异才能(Practice and innovation ability)
立异是一种摸索，有很多阅历与方式都是本身理论而来的，而理论的时辰一直连结着立异的肉体，你必定会劳绩更多更好的体式名目方式。要害字长尾是一个潜力股，有效应用你就会猎取很多的流量，比如一个告白谋划的网站，tag页如许选用题目，必定会猎取更多的流量：“TAG-告白谋划计划-谋划书”，假如此中一个tag为“电视告白”，如许搜刮引擎就会给它这些要害字的揭示权：电视告白谋划计划、电视谋划计划、电视告白谋划书。是以，这类长尾的发掘就需要必定的立异。
Innovation is a kind of exploration, and have a lot of experience and methods is their practice, while the practice always keeps the spirit of innovation, you will gain more and better methods. Key words long tail is a potential strands, effective use of you will get a lot of traffic, such as an advertising planning website, tag page so that choose the title, will get more traffic: "tag-advertising planning scheme-plan book," if one of the tag for "television advertisement", so that the search engines will give it the key word display right: TV advertising planning scheme, television planning scheme, TV advertising planning book. Therefore, the long tail of digging will need to certain innovation.
七、项目设计与治理才能(Project planning and management ability)
网站SEO本身就是一个项目，以是在做SEO之前就必需做好项目设计，包括对本钱效益的剖析，风险的准确评价、SEO后果预估等。在SEO计划一步步的施行的时辰，你就需要对所有项目有个很好的治理，包括链接治理、要害字治理、mate治理、时光治理等。
Website SEO itself is a project, so do SEO must be done well before the project planning, including the cost benefit analysis, risk assessment, SEO benefits the correct estimate, etc. In the implementation of the plan of SEO step by step, you will need to the whole project has a very good management, including links management, key management, mate management, time management, etc.
八、优良的前瞻认识(Good vision consciousness)
互联网是一个飞速开展的行业，不光是信息更新速率之快让你目不暇接，要害字的搜刮改观也是常常变更，以是我们SEOer需要有很好的前瞻认识，能够或许预估部分要害字在最少将来一周内的趋向。
The Internet is a rapid development of the industry, not only is the updated information fast let you ringing-off, keyword search change is also changed often, so we SEOer need to have very good vision consciousness, can estimate of the key words in the future trend of at least a week.
九、超高速的进修才能(Super fast learning ability)
做甚么都需要不息的进修，下面统统这么多才能与技巧都是颠末进修而来的，只需在尽能够或许短的时光里学会新的学问与技巧，才能与搜刮竞走，才不至于在同业中后进。
Do what all need to keep learning, above all so much capacity and skills you learn it through, only in the shortest possible time to learn new knowledge and skills, ability and search race, will not fall behind in the trade.
十、超强的忍耐力与勇气(Super endurance and courage)
搜刮引擎优化，免不了会被搜刮引擎牵着鼻子走，有能够或许你对网站做了一个月的优化，排名不但没提拔，相反发展了好几页。以是我们需要能够或许承受进攻，有充足的忍耐力与勇气，需要有愈战愈勇的品德。优良的SEO职员是颠末光阴的磨练而来的。
Search engine optimization, will inevitably be search engine to the nose, likely to web site do you a month of optimization, the ranking not only not to ascend, instead took several pages. So we need to be able to a beating, have enough patience and courage, need to have the quality of the brave the war. Excellent SEO personnel is the passes years earned.
本文宣布于北京网站扶植公司尚品中国http://www.sino-web.net/