搜刮引擎优化留意事项：
Search engine optimization note:
1：今朝搜刮引擎的算法很成熟，他不在是简朴的是与不是之间揣摸，他会主动阐发语句间 的段落格局，和语句的构造本领判定，以是站长们不要自做聪慧，去考试考试引诱搜刮引擎， 那末你会得失相当的。
Current search engine algorithm is very mature, he is not a *** is and is not that between, he will automatically analysis between the statement paragraph format, and statements organization ability judgment, so don't do the webmaster since smart, to try to lead the search engine, then you will be the loss outweights the gain.
2：网站扶植与优化一直要保持遵照 W3C 准绳，网站筹划与法式可否尺度关于搜刮引擎优化很重要。
Website construction and always stick to abide by the W3C optimization principle, web design and whether the program specification for search engine optimization is very important.
3：网站内容办理，更新网站内容需求增添与网站内容相干的，假如内容太丰硕那末网站的 主题就会被冲淡， 由于搜刮引擎的中间思惟就是基于笔墨的推行， 今朝搜刮引擎还达不到能 够判定图片与 flash 内里的信息。搜刮引擎优化中最症结的一点也是常常让广大站长们头疼 的一件事变，站内信息原创文章的更新，做搜刮引擎优化的站长们都清晰，逢迎搜刮引擎最 好的方式就是“原创内容” ，原创内容质量越高越是能短时光内被收录而且取得好的排名， 之前做过一个实行，环绕写的一篇，若何进步网站会见量，文章刚被收回一分钟，然后就能 在搜素引发中查看到，以是站长们置信原创的力气。
Content management, update the content need to increase and the website content related, if the content is too rich so your site's theme will be diluted, because of the search engine is based on the core idea of the text of the promotion, at present the search engines are nowhere can judge pictures and flash it enough information. Search engine optimization of the most important point is often let the webmaster have a headache that one of the things, in the station of the original articles updated information, do a search engine optimization of the station is clear, to cater to the search engine's most good method is "original content", original content the higher the quality the more short time was collected and get good rankings, had done before an experiment, write an essay on, how to improve the site traffic, the article has just been let out a minute, then can cause in search of view to, so they believe that the power of the original webmaster.
4：优化进程中切忌不要去做些让搜刮引擎反感的事变，比喻增加隐藏的文本，大概采取隐 藏的 css 款式，设置字体色彩与背景色彩分歧等手腕，不要为了优化而优化，时辰要把用户 体验放到第一位。
Optimization process and do some avoid by all means does not get the search engines to resent the things, such as adding the hidden text, or an implicit hid the CSS styles, set up the font color and background color is consistent, and other means to don't in order to optimize and optimization, the time to put the user experience in the first place.
5：不要大批的复制他人的内容，搜素引擎对原创与复制内容具有很强的判定力，以是我们 尽可能制止间接复制他人的内容， 假如没有过量的时光来写原创内容， 那末在复制的根本上稍 加修正也算是一篇伪原创内容，切忌不要间接复制他人的内容。
Not a lot of copying others content, search engine to original and copy content of good judgement, so we try to avoid a direct copy others' content, if do not have much time to write original content, then in the basis of add a copy changes also be a false original content, avoid by all means does not directly copying others content.
6：假如你对自己的方式很明白，不然不要去随意对网站停止优化，除非你目的很明白，知 道自己每步做的对优化影响法式， 与良多站长们交换， 傍边发明良多站长不晓得自己所做是 否能够或许对搜素引擎优化有所扶助，而是自觉的看到他人这么做了，也去效仿他人，熟不知自 己网站可否适合。
If your own method is very clear, otherwise don't go to web site at optimized, unless you the purpose is very clear, know oneself each step of the way to optimize the influence do procedures, and the webmasters communication, in that many webmaster don't know oneself is able to do search engines ever optimization help, but the blind see others do, also to follow others, cooked don't know myself from web site is appropriate.
7：搜刮引擎优化不是闭门造车，想做好这门学问，需求我们人人相互交换，交换中或许我 们之间会磨擦出火花，我能在你的阅历中吸取精髓，你能在我的阅历中懂得到某些事变，搜 素引擎优化不是奥秘，也没有像人人所说的那末奥秘，多交换，多考虑，每小我私家都能够成为 搜素引擎妙手。
Search engine optimization is not closed doors, want to make the subject, need we all mutual communication, communication between the maybe I will rub off sparks, can I be in your experience of the essence, can you in my experience to know certain things, search engine optimization is not secret, also did not like what people are so mysterious, exchanges, think much, everyone can be a search engine player.
浅谈搜素引擎若何量化
Search engine on how to quantify
(中国电子商务研讨中间讯)由于自己近来不停在做网站扶植的推行，以是常常去查百度 排名，
品牌网页设计，置信其他站长都邑跟我一样，也会对排在背面的合作对手状态停止阐发，那末，假如 一个网站在外链、 内容更新、 原创、 建站时光、 域名注册时光、 和其他各个方面都不如你， 但人家就是霸着这个第一的地位，那是为何呢?谁能情愿。 那我明天告知你，网站排名毫不克不及够或许是从天上掉下来的，网站排名绝对是有缘故原由的，这个缘故原由其实就是“UEO” 。 UEO”望文生义就是用户体验优化，直白一点儿就是从网站的栏目构造，信息构造，功用，筹划，色彩各个方面都从用户的角度动身，停止全数筹划。
(China electronic commerce research center)-because they've been doing recently of the construction of the website promotion, so often go check 百度 ranking, believe that other webmasters would be like me, will be on row in front of the competition rivals to carry on the analysis, then, if a website chain, contents update, outside the original site, time, domain name registration time, and other aspects of all not equal to you, but the somebody else is the first position on this, and that is why? Who can alive. Then I tell you today, website rankings never fell from heaven, website ranking is definitely a reason, and the reason is actually "UEO". UEO "just as its name implies is to optimize the user experience, a little from the website is straightforward column structure, information layout, function, design, colour every aspect from the user's perspective, for overall planning.
固然今朝网络上对 UEO 的 文章不太多，但广大站长，对其应当其实不生疏，它跟我们日常平凡学的 SEO 是一样的?症结词加粗，正视 H 标签和其他标签的语义，做原创内容，引诱浏览者会见，不都是用户体验，不都是 UEO 吗?一回事罢了，名字纷歧样罢了。 那为何它对排名这么显著和重要? 搜素引擎是怎样量化 UEO： 网上传播着这么一个公式 UEO(用户体验优化)= PV / OR(站点跳出率); 搜刮引擎对 UEO 的量化和评价是如许子的，用户经由过程“网站制作”这个词找了很 多页找到了你的网站地点，大概带有你链接的相干网站地点，末了进入你的网站浏览内容， 而且浏览了多篇内容，还逗留了良久，那末百度 谷歌 就会觉得你 UEO 十分好，网站体验 十分高。 瞧瞧其他站长都是怎样在做 UEO 的： 由于 UEO 要阐发良多半据，以是否是很好去做实例观测，正如开篇所说，一个网站看 上去不若何，为何人家能排背面，我们晓得了为何?那他们究竟是怎样做的?
Although at present on the network to UEO not too much, but the webmaster, is no stranger to its should, we usually learn with it as SEO is? Key words in bold, pay attention to label and other labels H semantic, do original content, and guide your visitors visit, is not the user experience, is not the UEO? One thing only, is not the same as the name just. But why it to rank so obvious and important? Search engine is how quantitative UEO: online there such a formula UEO (user experience optimization) = PV/OR (site jump out rate); Search engine to UEO quantization and evaluation is like this, the user through zhuhai website construction "this word for a very much the page of your website address, or with your link related website address, and finally into your website browse content, and browse the content more than ***, also stayed for a long time, then 百度 Google will think you UEO is very good, the website experience is very high. Look at other webmasters are how to do UEO: because UEO to a lot of data analysis, he's not a very good to do example observation, as opening said, a web site look up not how, why somebody else can row in front and we know why? That what they actually do?
1、搜刮引擎优化软件 百度再聪慧，他也是套法式，必定是有算法和法则的，那末只需你知足法则必定就会得 到杰出的后果，相反你做过火了，必定就是得失相当，被处分，好的搜刮引擎这个度是很不 好控制的，以是良多站长不敢以身涉险，我也不敢。 目前支流的优化软件大抵流程以下： a、注册会员 b、下载软件 c、设置你的网站地点和症结词d、设置你目前地点行业，自己的网站今朝的浏量和会见高峰低估 短时光内蕴蓄大批流量，百度会有所察觉的。很轻易被 K E、挂机，使用会员散布的上风，体系主动去搜刮他人的症结词，然后会见网站，从不 同地区和时光带来公道的浏览量。这是最平安的。 “搜刮引擎优化软件”效力十分高，能够或许在短期内抵达目的，而且响应的防护举措也比 较科学，松散，只需不外分，其实是不会被 K 的，固然另有甚么积分战略之类的，这只是管 理手腕大概红利手腕，不做批评
Search engine optimization software 百度 and smart, he is also set of procedures, affirmation is to have algorithm and rules, as long as you meet the rules is certain to have good effect, instead you do far, affirmation is not worth the cost, be punished, good search engine this degree is not good master, so many webmaster can't misadventure in body, I don't dare. Now the mainstream optimization software general flow as follows: a, b, registered members download software c, set your website address and keywords d, set you now own industry, their site has clear quantity and visit peak underestimate short time build up large flow, 百度 would be aware. Very easy to K E, hang, use of the advantages of the distribution, the system automatically to search other people's key words, and then visit the site, never with areas and time to bring in the reasonable hits. This is the most safe. "Search engine optimization software" efficiency is very high, can in the short term to achieve purpose, and the corresponding protective measures than a scientific, rigorous, as long as not too, is actually not be K, and, of course, what strategy of such integration, this is just the reason means or means of profit, not do the review
2、真正扎实,的妙手 这一点我就不多说了吧， 就是自己提拔网站各个方面的机能了， 后果会比拟慢。
Real player this steady I won't say it, is in her own ascension website all aspects of the performance, the effect will be quite slow.
《百度搜刮引擎优化指南》8 月 14 日，百度公司提议建立了“互联网创业者俱乐部” ， 并宣布首份《搜刮引擎优化指南》 。刚细致看了下宣布的百度昔日宣布的《百度搜刮引擎优 化指南 v1.0》 ，固然只是简朴的 20 页内容，却传送了良多信息。
"Baidu search engine optimization guide" on August 14,, 百度 company have launched "Internet entrepreneurs club", and issue the "search engine optimization guide". Just carefully read the 百度 released under released today "百度 search engine optimization of guide v1.0", although only *** 20 pages content, but a lot of information transfer.
1、站长冤家要不要读这份指南? 我小我私家的回覆是： 要。 其实在看这个之前就传闻近来百度要宣布这份特地针对搜刮引擎 优化而做的指南，我和人人一样，都存有疑虑，既然百度要收站长们的钱，怎样能够或许去教会 人人去做优化呢?如许一想，就天然会感觉宣布的所谓官方内容必定不会其实。鉴于良多朋 友保举我去看，也就下载了一份，看了后才发明，其实其实不是最后想象的那样。百度公司卖力 人示意，推出《指南》旨在扶助互联网创业者在早期就步入正轨，用更加公道的体式格局增添自 身网站在搜刮引擎中的收录数目，进而提拔流量。同时他提示广大站长，勿做以做弊的形式 做“黑帽 SEO” 。 这份指南也是提示站长们学会“白帽 搜索引擎优化” ，而不是想着用种种举措去做弊。
Don't read the webmaster friends to guide? My personal answer is: to. Actually watching this before I heard that the 百度 to released the specific to search engine optimization and do guide, I like everyone, all scepticism, now that 百度 have to charge the webmaster of money, how can you do go to church to optimization? Such a thought, natural meeting feel released so-called official content won't real. In view of many friends of friends recommended me to see, also downloaded a, after looking to find, but it's not as first thought. Baidu company responsible for the people said, roll out "guide" aims to help the Internet entrepreneurs in early is on track, with more reasonable way to add the body in the search engine included in the website quantity and to increase the flow. At the same time he reminded the webmaster, do not do the form of cheating to do "black hat SEO". This guide is also remind webmaster to learn the "white hat 搜索引擎优化," and not thinking about in various ways to cheat.
2、搜刮引擎和 搜索引擎优化 从业者的干系 《指南》指出，1997 年以来，搜索引擎优化 和搜素引擎都处于对峙的干系，其实从长远来看，搜 索引擎和 搜索引擎优化 从业者的好处是高度分歧的，这也是百度第一次公开场所将此事停止夸大。 之前的一年，百度的排序变更无常，令良多 搜索引擎优化 从业者是痛心疾首，一方面痛恨百度的 法则不休变更，一方面不休进修百度的新法则，站长界讨论最多的题目就是， “我发明近来 百度有一个……的纪律” 良多质量好的站点的 11 位景象， ， 良多已经做过百度推行然后没有 做百度推行的站点排名降落凶猛，让 搜索引擎优化 从业者们得出一个几近人所共知的结论：百度工钱 干涉太多! 能够或许也是基于如许的一个背景， 作为一家大型搜刮引擎公司， 不得不在这个机遇宣布该 《指南》 。百度提出，搜刮引擎质量改良，需求 搜索引擎优化 去优化资本，改良检索了局，同时去引 导教导这个市场。同时，搜索引擎优化 也是搜刮引擎代价的传教者，搜索引擎优化 让良多人熟习了搜刮引擎的 代价，然后让搜刮引擎的贸易用处加倍显著，从而也会有利于搜刮引擎贸易代价的拓展。所 以百度要“从新审阅搜刮引擎和 搜索引擎优化 的干系” ，宣布该《指南》 。
Search engine and 搜索引擎优化 practitioner relationship "guide" points out that, since 1997, 搜索引擎优化 search engines and the relationship in opposition, but in the long run, search index and the interests of the practitioners single-handedly 搜索引擎优化 is highly consistent, this is also the first time 百度 deliberations public emphasis. The year before, 百度 sorting fickleness, make many 搜索引擎优化 practitioner is saddened, on the one hand, hate the changing rules 百度, on the one hand, the learning of new rules 百度, head of the world most discussed problem is, "I find the recent 百度 has a...... the law of" many good quality site 11 phenomenon, and many had the 百度 promotion and then didn't do 百度 promotion rankings down bad, let 搜索引擎优化 practitioners get a almost known conclusion: 百度 manual intervention too much! Also may be based on such a background, as a large search engine company, have to in this time release the "guide". Baidu puts forward, search engine quality improvement, need to 搜索引擎优化 to optimize the resource, improve the retrieval results, and to lead education this market. At the same time, 搜索引擎优化 is search engine value of the preachers, 搜索引擎优化 make many people understand the search engine's value, and then to the search engine to the commercial use more evident, which will help to the development of the search engine commercial value. Have to 百度 will "review the search engines and 搜索引擎优化 relations," release the "guide".
3、强化搜刮引擎的根本准绳 我们看到，在该《指南》中，除不休夸大要一如继往严峻打击“黑帽 搜索引擎优化”以外，还 夸大了做好 搜索引擎优化 的几个需求正视的题目。良多题目，我们大多半站长冤家都有所懂得，这个中包孕：
Strengthening the basic principles of the search engine we saw in the "guide", in addition to constantly stressed the need to continue cooperating to crack down on "black hat 搜索引擎优化", but also emphasized the 搜索引擎优化 several needs to pay attention to the problem. Many problems, and we most webmaster friends all understood, including:
(1)遴选效力器不乱的空间商，便于蜘蛛来抓取信息;
Choose the server stable space business, facilitate the spider to grab information;
(2)倡议应用文本，而不是图片、flash 大概 javascript 等来表现重要内容;
Suggest to use text, but not the picture, the flash or javascript, etc to display important content;
(3)网站构造要有层次感，最好用典型的树状构造;
The structure of the website will have administrative levels feeling, the best is typical of the tree structure;
(4)不要有 2 个差别链接指向同一个内容，如许会被觉得是反复的内容;
Don't have two different links to the same content, it will be considered repeated content;
(5)不相干的内容用差别页面揭示，每个内容页面都能从别的某个页面链接过去，构成杰出外部链接构造;
Not related to the content with different display pages, from every page, link to a page from another, come over, form good internal links structure;
(6)尽可能不要做整站内容和域名的全数更新，如许会被觉得是个新站，而失去本来全数的链接;
Try not to do ZhengZhan content and the domain name all update, it will be considered a new sites, and lose the original all links;
(7)title 和描写等要尽可能不要做症结词聚积，要有可读性;
Sure that your title and description should as far as possible don't do keywords accumulation, want to have readability;
(8)尽可能把搜刮引擎当做用户，从用户体验去做 搜索引擎优化 更能博得搜刮引擎“芳心” 。
As far as possible the search engine as users from user experience to do more to win the search engine 搜索引擎优化 "heart".
4、间接否认站长们的几个毛病观点 这份《指南》在差别部份间接指出了几个站长的误区，印象比拟深的是以下 2 个罕见误区。
Several of the direct negative adsense wrong views the "guide" in different part pointed out several webmaster directly error, a deep impression is the following two common misunderstandings.
误区一：做了百度推行的付费网站，和没有付费的 搜索引擎优化 站点，是否是有差别看待? 之前良多 搜索引擎优化 从业者的说法是，只需你交钱给百度了，那末你没有做推行的症结词，在 天然搜刮部份会给你很差的排序， 如许百度就会欺压你不休做更多词的推行， 从而抵达更大 的利润，另有一种说法是，百度收你的钱了，那末为了保证你更好后果，除在百度推行位 置给你地位外，在天然排名地位也给你更好的排序，如许就欺压更多没有做推行的 搜索引擎优化 站点 只能找百度付费，本领取得更多的存眷度。由于良多站点的理论证实了这些说法。但是百度 间接明白讲明：百度的贸易推行和天然搜刮是两套自力运营的体系，加入贸易推行的站点， 在天然排名是等量齐观，没有做任何分外处置。
Error a: do the promotion of paying for 百度 website, and not paying for 搜索引擎优化 site, isn't there a different treat? Many 搜索引擎优化 practitioner before the statement is, as long as you pay money to 百度, so you do not have the promotion of keywords, and in the natural search section will give you very poor sorting, such 百度 forces you to constantly do more the promotion of words, so as to achieve greater profit, and one is that, 百度 charge you for the money, so in order to guarantee you a better effect, except in 百度 promotion place to your place outside, in natural ranking position and give you a better sorting, so he persecuted more didn't do the site can only promote 搜索引擎优化 find 百度 pay, to get more attention. Because a lot of the site's practice has proved these claims. But 百度 directly to clearly: 百度's business development and natural search is two independent operation system, participate in business promotion site, in natural ranking is equally, without any special treatment.
误区二：URL 静态化是否是有利于搜刮? 良多站长都晓得，要取得搜刮引擎更好排名，就必需要做好静态化的义务，其实做不了静态化，就做成伪静态化也能够。百度指出，关于静态静态没有任何影响，没有鄙视静态化 的 url 的环境。那为何良多站长发明，站点做成静态化后，确实有利于百度搜刮呢?百度 指出静态化产生的大批参数、内容沟通大概无穷循环，致使蜘蛛进入了一个黑洞，但是目前 百度已能很好办理这个题目， 看来人人目前大可不必担忧是静态照旧静态了， 只需求增加 静态 url 中的变量参数便可。
Myth: static URL is helpful for search? Many webmaster all know, to get better search engine rankings, will have to do the work of static, really can't do static, are made into pseudo static can also. Baidu points out, for dynamic static didn't have any effect, no discrimination dynamic urls. Why many webmaster found that site to make static, certainly helps to 百度 search? Baidu points out that a large number of parameters, produce dynamic content is the same or infinite circulation, lead to a spider entered a black hole, but now 百度 can already very good solve this problem, it seems that we now need not worry is static or dynamic, only need to reduce the variable parameter dynamic urls can.
5、从网站运营角度来谈优化 这份《指南》中单独占个篇幅是谈网站运营的，这是我没有预感到的，一样平常来说，搜刮引擎把用户吸收到站点上，它的义务就完毕了，至于若何运营那是站长们的事变了。但是百 度很卖力，必定要对你的后果卖力究竟，哈哈。百度提出必定要存眷你的转化率，这个最能代表你的网站的后果了。固然，要经由过程流量阐发对象，从跳出率、退出率和用户逗留时光这 三个症结目的，来阐发用户到了你的站点后的行动，从而发明题目，不休改良网站构造和内 容。最凶猛的是，还从网站信赖度和网站的品牌角度，来论述了站长冤家们必定要尽可能将 搜刮引擎用户，转变为忠适用户。其实，当你的网站品牌充足的时分，良多人要末经由过程百度 间接搜刮你的站点名字找到网站， 更多的人则间接在地点栏输出网站的域名， 从而间接抵达 网站，假如人人都间接从地点栏抵达了网站，今后另有人会用百度么?百度引诱人人提拔网 站品牌，岂不是自投罗网么? 能够或许我多虑了，我忘记了，这是一份针对站长的《指南》 ，百度是站在站长冤家的角度 来考虑题目的。
From the website operation Angle to talk about optimizing the "guide" alone have a space in it is to talk about website operation, this is I don't foresee, generally speaking, search engine to attract users to the site, its task is over, as to how to run it is the webmaster of things. But the degree very responsible, for you must be responsible for what the effect, ha ha. Baidu puts forward must pay attention to your conversion rate, the best represents your website the effect. Of course, want to through the flow analysis tools, from jump out rate, exit rate and the user the residence time of three key index, to analyze the user to your site's behavior, which found that problems, and constantly improve the structure of the website and let in. The most serious is, also from web sites and web site brand Angle credibility, to elaborate the webmaster friends must as far as possible will search engine users, change is loyal users. In fact, when you website brand enough, a lot of people either directly by 百度 search your site name is find, more people is directly in the address bar to enter the website domain name, and direct to the website, if you are directly from the address bar to arrived at the site, later, some would use 百度? Baidu guides everybody ascension nets stand brand, not cutting their own roots? I may be overrated, I forget, this is according to a head of the "guide", 百度 is standing in the point of view of the webmaster friends to think of the problem.
本文宣布于北京网站扶植公司尚品中国http://www.sino-web.net/